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Why You Should Ignore This Advice
Doesn't make too much sense does it? Am I really going to give you some advice that asks you to ignore the advice I'm giving you? Well, that's not strictly true. I am however going to show you how to qualify the advice you are given, so you can sort the wheat from the chaff, and help you to survive the information overload on the Internet. Firstly, you need to find out who is giving the advice. Are they speaking from a position of experience? Is the advice they are giving first-hand? Or is it second-hand advice, something they have heard somewhere else, have not put it into practice themselves, and are simply handing it onto you and presenting it as their own (and perhaps somewhat altered). For example, if you read an article from someone on how to get more visitors to your web site, you need to ensure it is written by someone who has high traffic levels themselves. If you visit their web site, and discover it ranks somewhere below a million on Alexa, are they really someone you should be taking advice from on traffic? After all, would you take financial advice from someone who is bankrupt? Ensure that if you get advice, it is coming from someone who knows what they are talking about from personal experience (and that you can see adequate proof). Secondly, does the person giving the advice have an underlying motivation - or is it 'independent'? If they are recommending the use of a particular widget on your web site, and they are actually selling that widget, even as an affiliate, how useful is that advice? This is where you need to look for supplementary advice from third parties, such as via testimonials. Thirdly, ensure that it works for you. Something may have worked for someone for a whole myriad of reasons, such as time, place, coincidence, a particular type of business, a particular type of visitor, and so on; but, that doesn't mean it will work for you. For example, the use of banner graphics has completely different results on different web sites. On some sites, they improve sales. On other sites, it's been found that sales can be increased by removing the banner. The same can be said for the use of guarantees. In brief, something that works well on one web site may have the opposite effect on another. You always need to test it out for yourself, and make up your own mind based on your own results, before coming to a conclusion on whether a particular piece of advice helps you towards your own goals. Copyright 2004 Steve Shaw Steve Shaw creates systems and software for effective e-marketing. His powerful PopUpMaster Pro software creates popups that beat the popup blockers and can significantly increase your conversion rates. For more information: http://www.popupmaster.com About The Author Steve Shaw has been marketing full-time online since March 2002, developing software products and systems for effect'ive e-marketing - for more information see http://takanomi.com.
Leadership - Google News |
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Coaching Leadership Skills - 10 Ways to Beef Up 10 Ways to Beef Up Your Leadership Skills The Three Essential Attributes of a Leader: The Demonstrated Abilities Leaders need to: Weakness, Struggle, Fear, Knowledge, Growth, Courage, Leader Theodore Roosevelt was one of the most remarkable men in the history of the world. As a boy he wanted the boldness of his father. As a child he wanted to be a naturalist, but as a teenager he wanted to get into politics. Once in politics he wanted power, and once in power he would change the world forever. Leadership Success and its Greatest Barrier: the Law of Administrivia Years ago, a very wise, and often cynical boss of mine asked me for a definition of management. After reflecting on the question I proceeded to give him an intellectually careful and, I thought, accurate definition. He allowed me to complete the answer and then came back with his definition which was, "Management is just one darn thing after another." After having a good laugh, I thought about his remark and concluded that he had basically identified what makes life so challenging for those in leadership positions. The flow of "things to do" never seems to stop. Leading In The Face Of Disaster The date was Saturday, April 11, 1970, the time 13:13 CST. The event to take place was to be one of NASA's finest hours; the launch of Apollo 13. Apollo 13 was supposed to land in the Fra Mauro area. However, an explosion on board forced the crew to circle the moon without landing. Five Steps Towards Greater Self Confidence We watch the star athlete calmly make the final shot, score the winning goal, or lead his team for a touchdown in the final minute of the game. We marvel at their talent and their determination, but what we value and admire most is the supreme confidence they display they know they will succeed. Dont Be a Complainer Complaining. There's room for legitimate complaining, but if you let this deadly disease of attitude - complaining loose, it will conquer you. Complaining can take over your life. Destroy you and leave you without anything. Who Needs Heroes? When we were talking the other day we started to think about our heroes when we were young. After we had discussed the usual film star and sports stars that we idolised I remembered Derek. Derek was a couple of years ahead of me in school and he had everything; he always got straight 'A's' and was formidable on the football field as well as one of the fastest over 100 metres. What's more he did not appear to work at it. When the rest of us were 'slaving' away at our homework or sweating buckets trying to impress on the football field or athletics track he just turned up and got on with it. A natural, was how one of our teachers described him. Birth Order - Understand How It Affects Your Personality "Know thyself" is a powerful principle that leaders, managers and effective people intuitively know. Managing Monsters in Meetings - Part 7, Personal Attacks Personal attacks hurt people, mar communication, and end creativity. If they become part of a meeting's culture, they drive the participants into making safe and perhaps useless contributions. Leadership - Passion, Purpose, Profit - Its Not That Hard Go to any educational institution, look at airport bookshelves, shopping centres and open your eyes to the myriad of products available today and you could be forgiven to thinking that the art of leadership was beyond mere mortals. Managing Monsters in Meetings - Part 1, General Strategies for Unproductive Behavior It happens easily. You're conducting a meeting and suddenly a small side meeting starts. Then someone introduces an unrelated issue. Someone else ridicules the new issue. Everyone laughs, except the person who mentioned the idea. Then someone insults the person who told the joke. Two people stand up and walk out. Others complain that the meeting is a waste of time. Thoughtleading: The Art of Separating Yourself from the Pack Lately the age-old business dilemma of how to stand out from the crowd has been haunting companies and professional service firms more than ever before. All too many firms nowadays look too much alike, with marketing strategies seemingly unable to distinguish them from their competition. Glossy brochures, snazzy websites, press releases, advertising: when everyone employs the same methods, everyone ends up vying for the same narrow window of client and prospect attention. Leadership In The Zone! "You do not merely want to be considered just the best of the best. You want to be considered the only one who does what you do." - Jerry Garcia 10 Attributes of Effective Strategic Leaders! Did you know that people who lead strategically resemble fine-tuned machines? By focusing on their strategies, leaders see a bigger picture, they understand the reasons why and recognize the worthiness of elusive opportunities. Leadership Like Water-Water Canoeing Although world business is undergoing historic changes, the prevailing view of what constitutes business leadership is stuck in the past. Generally, business leaders view leadership as an order-giving process. The word "leadership" itself comes from old Norse root meaning "to make go." Many leaders believe that they must "make" people go by ordering them to do things. Your Ultimate Leadership Feedback Loop: Their Leadership Life on our planet flourishes through feedback. If life forms don't develop feedback loops and get good information about how well they are interacting with their world, the world eventually kills them. Leadership Push vs. Pull? At your next staff meeting consider leading your team through the following discussion. Mentors and Coaches: How to Be A Great Mentor Though out your career you may be asked to become someone's mentor. Mentoring is a rewarding activity for both you and the mentee it is a great way to give back while sharing your experiences and wisdom. And it's very flattering to be asked and can appeal to our ego. Too often people agree, feeling very honoured by the request, before giving the role much thought. There is a significant investment of time and effort required to be a good mentor. If you do agree to become someone's mentor you must realize that you have the ability to make a dramatic positive or negative impact on that person'these guidelines will help to ensure you fulfill your role well. Leadership Skill Training Quality leadership is a positive asset that is needed in every organization. Observe any successful club, committee or team and you will find a capable leader in each of these organizations. What makes a successful leader? Why do some leaders inspire confidence and have an innate ability to motivate while other "leaders" are mired in mediocrity?
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