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Increasing Sales by Using Coupons - Will it Help Your Business?
Increasing Sales by using Coupons. Will it help your business? Well, the Promotional Marketing Association's (PMA) "Coupon Council" shows that 3.8 Billion coupons were redeemed in 2003. Consumers saved over 3 billion dollars. 79% of American's used coupons last year. There are many Coupon Franchises out there with quite a track record. Here are a few of them: Val-Pac; http://www.valpak.com/info/franchise/franchise_faqs_content.jsp. United Coupon Corp. United Marketing Solutions. Adventures In Advertising. Coupon Tabloid, INC. Consumer Network of America. Coupon-Cash Saver. Effective Mailers. Money Mailer. Welcome Host of America. What do all these services have in common? Well, for retailers and service providers they are quite effective at getting people into your franchise to try you out. That means new customers. There are a few things to remember, first; keep the message simple, less clutter is better. Second; Specific Dollar Amounts are more favored by consumers and tend to grab and keep their attention better and are more effective. Third; coupons are great but if you say special savings or special offer, do not keep running the same ad. Forth; You want customers to fall in love with your product and/or service, not the discounts. We have often watched the miss-treatment of those customers coming in with coupons to those without, since the store owners feel they make more money on the ones who do not have discounts, but this misses the point of getting new customers. Also always remember a current customer is 4 times more likely to buy from you again than a first time buyer of your wares. Coupons are such an interesting free market innovation. One of the earliest examples of coupons in the US was with Asa Chandler, who bought the Coca Cola secret recipe; He offered free soda drinks using coupons in 1894. By 1895 everyone was copying this idea in various industries, another early adopter was C.W. Post who offered a 1 cent coupon for Grape Nuts Cereal. Hey back then a penny was a big deal. Another tip in coupons is to put lots of disclaimers all over the coupon so the FTC or some consumer watch group headed by an attorney does not try to figure out a way to hit you with a class action lawsuit, paying millions of people 35 cents, which costs more to mail them out than the amount in the check, while the attorney clears many millions of dollars at your expense. Franchisors who wish to help consumers save money and promote their businesses so they can expand, pay more taxes into the system, provide more jobs and further the economic expansion, will have to pay to play. No we do not mean the costs of the coupons, those are relatively inexpensive. You will have to hire attorneys to protect you from attorneys. Think of it more like the Mafia charging you for protection. Of course all this hurts the consumers in the end. Since it causes higher costs in the market to all Americans and prevents competition in the market place, but we will pretend that this is okay in a free market in the Greatest Nation on Earth. We will pretend that this unbelievable extortion is helping consumers. We will pretend that the loss of economic output, jobs, tax base to governments is fully acceptable and that attorneys are knowledgeable, ethical and without every single one of them the entire country would instantly turn to anarchy? After all Einstein always said a good imagination is favored over good education. So pretend with me will you? Regarding the argument that all those disclaimers clutter the coupons and make them less effective; well, yes that is true, but we had to destroy the coupons to protect the consumer. If this does not work we may have to destroy all the businesses to protect the consumer? Hey, what if an attorney actually produced something for society? Yah, wow, isn't that a great challenge for your imagination, let's also Pretend that too? I wonder if we are protecting the dumbest Jerry Spinger Future Guest Star or the Jeff Foxworthy; "Here's Your Sign Candidates? Oh well, The Darwin Awards are only second to the events described on: http://www.overlawyered.com Coupons work, they bring people into your franchised outlet, so you should consider coupons as a way to increase sales and help you business grow. So we recommend mailer coupons, try it a few times see the new customers it brings in and then work really hard to keep them while you go get some more. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Sales-Management - Google News |
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Careers and Employment Seven Deadly Sales Mistakes That Cost Business Owners Big Money - And What To Do About Them 1. LOOKING for a "quick fix" to close more sales sales aren't closed, they're opened. Increase Your Sales - Accept Credit Cards Many people today simply prefer the convenience of paying by credit card. If you want their business, you must be able to accept their credit-card payments. Set Yourself up for Trade Show Success Of the many mistakes small business owners make, a big one is participating in trade shows and business expos without a strategy for turning those marketing opportunities into sales. Here are five tips to get you started. Sales Forecasting For New Businesses Sales forecasting is the process of organizing and analysing information in a way that makes it possible to estimate what your sales will be. This Micro Module outlines some simple methods of forecasting sales using easy to find data. Books containing simple and sophisticated techniques of forecasting sales can be found in libraries and business oriented book stores. Shorten Sales Cycles in Complex Sales Environments Help buyers discover the answers they need to understand and align all of their decision variables. Energize Your Organization No matter what you do, it seems, your employees do only what's absolutely necessary to get along. You've handed out raises across the board year after year. You've been as generous as you can be with various incentives. Now you are at wits end. You ask in frustration, "What will it take to motivate my employees?" 7 Tips for Testing Your Sales and Marketing One marketing technique may work wonders for someone, but that doesn't guarantee that it will do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits. How to Sell Strategically If you want to maximize your sales performance, take a strategic approach to selling. After all, wouldn't you agree that "the 80/20 rule" applies to customers, where approximately 20 percent of customers produce approximately 80 percent of sales? Back-to-School List - 10 Tips for Trade Shows There's a new year beginning now - the school year. Whether you have children attending for the first time or finishing university, it's always hectic to get into the back-to-school routine. And, if you don't have school in your family, there might be your own remembrance of the excitement of starting afresh and learning something new. How To Build A Worldwide Distributor Network When your product is market ready and has a good bargain, it will be no value to you if you don't know who's going to buy it, or how you are going to tell the world about it. Your product will only sell if it has a good wide distribution network. Getting Off The Advertising And Sales Rollercoaster Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web site traffic increases and/ or potential clients visit your store. Your hopes soar. sales go up. Two or three days pass and the response goes down. You look at the bill for the advertising and your jaw drops. Your hopes descend. Increasing Sales by Using Coupons - Will it Help Your Business? Increasing Sales by using Coupons. Will it help your business? Well, the Promotional Marketing Association's (PMA) "Coupon Council" shows that 3.8 Billion coupons were redeemed in 2003. Consumers saved over 3 billion dollars. 79% of American's used coupons last year. There are many Coupon Franchises out there with quite a track record. Here are a few of them: Val-Pac; http://www.valpak.com/info/franchise/franchise_faqs_content.jsp. Hiring--A Vital Key In Sales Management Success Recently, I was asked to spend some time on the telephone, coaching a client's administrative assistant on how to check out an employment candidate's references. After each in-person or telephone conference, I complete a brief written report going over the information discussed. The information that I gave this worker was so vital to the company's overall sales management success that I felt impelled to share the report in my periodic client e-mailings, feeling that it might be of value to others that I serve. The information is so vital to the management process, I decided to reproduce it here as well. Increase Your Sales Accept Credit Cards, Part 2 In part two we will discuss overcoming objections, which credit cards to accept and using the check paying option. Project/Program Management Best Practices for Success in ANY Industry! Where is our success? Although there have been improvements, over 60% of projects/programs failed and many were canceled in 2003 (ref:The Standish Report CHAOS)! Our goal for 2004 and beyond is to contribute to a 60% and better, project/program success rate! STOP THE MADNESS-MANAGE AND CONTROL PROJECTS We Will Make It Back----- A Fictional Story Based on Fact About Sales Management Success Bill Borders stepped up onto the podium. He had just been introduced as the new Vice President of Sales for Kiechler Building Supplies. As he looked out at the fifty seven faces staring back at him, time seemed to stop and everyone was motionless. Bills mind wandered. This wasn't a nervous reaction; it was more of a reality check. Promoting Your Private Label at Industry Trade Shows So everyone thought you were crazy when you announced 6 months ago that you were quitting your "real job" in hopes of chasing starting your own Private Label Clothing Line. Your house is a disaster, blank shirts and line sheets everywhere, your living room has been transformed into a makeshift production lab. You've bled and sweat, investing every last of ounce of time, effort and inevitably?your life savings. At last, you are first sample line is complete and your line sheets are nothing short of spectacular. Congratulations! But wait?better take a deep breath as the real work has only begun. What next? Sex, Drugs, & Rock-n-Roll: Trade Show Traps and Tips Sex, Drugs & Rock-n-Roll Building Trust For Lifetime Success Trust. Do You Know How to Fire Up Your Sales Staff (When Money Isnt Everything)? Money is the only thing that motivates a salesperson, right? Well, maybe it is time to give your sales staff a little more credit.
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