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Book of Lists Marketing for Pressure Washing Companies
The American Business Journals produces a Book of Lists each year in their many markets, it is wise for pressure washing companies to use this book of lists to find new clientele. The book of lists, lists the top companies in size in all industry sectors. Since pressure washing companies clean almost anything, it behooves them to use the book to selectively target the top companies to do business with. A combination of phone and fax selling works best to secure personal appointments. Below is a rough idea of how our company uses the book of lists for new sales. If you own a pressure washing company you should too. You may wish to copy this article and three-hole punch it for your marketing binder. Think about it and Wash On ! - - - - - - - - - - - - - - - - - - - - BOOK OF LIST INSTRUCTIONS Personal Car Washing ? Skip those businesses with less than 25 employees Business Parks, Commercial Buildings, Property Management Companies ? Fax to them every quarter Make personal visit every 6 months Contractors - Fax fleet flyers every 4 to 6 months Franchise Headquarters - Stay away from franchise headquarters that are in our industry or are in a service business Day Care Centers, Senior Care/Retirement Living Facilities ? Fax every 6 months Boat/Marine Industry - Fax 1 time each year and visit 1 time per year Hotels, Motels - Fax every 6 months Travel Agencies - Skip for 6 months to one year after Sept 2001 attack on America Manufacturing - Call purchasing and facilities departments every 6 months House Washing - Fax every 3 4 months Apartment Complexes - Fax in October and February ** Watch for duplicate fax numbers. Some companies own for example 5 hotels, 2 office complexes, 5 restaurants. They only need one fax. Such companies should also get a personal visit. Always call and get permission to fax first and a name to put at the top of the fax so it gets to the right person. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Sales-Management - Google News |
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Careers and Employment The Surest Way to Boost Sales If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this? There is one sure way that I know to boost sales and create awareness. It may not be sexy, but it WORKS! Are Your Sales Meetings Boring? Many sales meetings are boring and a waste of salespeople's time, say the majority of salespeople I interview. A review of what's going on in the market is good to know, but to be effective, sales meetings need to be a lot more than that venues for quick market updates. Not Enough Fresh Sales Leads? Marketing is the New Sales Your sales are down and leads are rare. The phone's not ringing. Let's blame marketing! Speed-up Your Sales Cycle This week's article is my response to a question by David Cohen of Bridge-Soft. The Hardest Job Of A Trade Show You've heard this before: There were four people named Everybody, Somebody, Anybody and Nobody. Raise Your Fees Overnight! Do you want to make more money? Five Steps to Maximize Success in Targeting For Growth Targeting is the process of selecting high potential customer accounts to receive intense sales focus. Goal setting translates that high potential into achievable numeric objectives, i.e. revenue and margin growth. We Will Make It Back----- A Fictional Story Based on Fact About Sales Management Success Bill Borders stepped up onto the podium. He had just been introduced as the new Vice President of Sales for Kiechler Building Supplies. As he looked out at the fifty seven faces staring back at him, time seemed to stop and everyone was motionless. Bills mind wandered. This wasn't a nervous reaction; it was more of a reality check. Generous Donor Refused (how qualified business slipped away) Generous Donor Refused Sales Pipeline Forecasting Is There A Better Way? To put it mildly most companies sales forecasting just isn't delivering, a staggering 90% of the deals do not close as forecasted even when the close probability is 75% or over. Even more astonishing is that 54% of forecasted deals are lost to competitors or to a no decision. 8 Procedures to Take Control of Sales and Marketing The Cash to Cash Cycle Part Three of Series The ACCOUNTABILITY Challenge for Today's Business Management In today's 24/7 driven business word, accountability is becoming a more critical issue for every business owner, manager, executive and salesperson. The challenge is to realize that accountability is just not a single issue, but an issue with many supporting elements. To maintain and thrive as an accountable individual first requires overcoming the fear to embrace these elements and then a plan of Action to ensure that YOU are an accountable individual. Sales Tactics to Beat Your Competition This month I want to share a success from a friend and customer of mine. You'll find in this story two important sales tactics for beating your competition. How To Build A Worldwide Distributor Network When your product is market ready and has a good bargain, it will be no value to you if you don't know who's going to buy it, or how you are going to tell the world about it. Your product will only sell if it has a good wide distribution network. Hire A Six, To Consistently Produce Sales Success For many years as a sales manager, I would only hire the stereotypical sales representative. You know the type-on a human relations continuum or scale of zero to ten, with the ten representing a candidate who is totally gregarious and outgoing and the zero, someone who is introverted with few people skills, I'd always recruit the ten. As an advisor to businesses and professional service firms on how to build an effective sales team, I would also council my clients to hire "tens." Big mistake! Do You Know How to Fire Up Your Sales Staff (When Money Isnt Everything)? Money is the only thing that motivates a salesperson, right? Well, maybe it is time to give your sales staff a little more credit. How We Build a 90% Failure Rate into the Sales Process I recently began doing training in the banking industry. Across the board, successful bankers close between 2% and 6% of the prospects they call on, starting from their first prospecting call. Disclosure Laws Favor International Terrorists The Federal Trade Commission has rule that are supposedly in place to protect franchise buyers from fraud from franchisors who might attempt to mislead them into purchasing a franchise. Part of the franchise rules are addressing required disclosure paperwork. In this disclosure document, which is required to be given to franchisees 10 days before any purchase is made are the names, addresses, phone numbers of all franchisees in the system. For smaller home based franchises this means home numbers, addresses and personal information. Profitable Relationships: Is It Amateur Hour or King of the Hill? "We're in the relationship business...airplanes are what we use to provide a service." remarked Colleen Barrett, President and COO Southwest Airlines remarked, Hiring--A Vital Key In Sales Management Success Recently, I was asked to spend some time on the telephone, coaching a client's administrative assistant on how to check out an employment candidate's references. After each in-person or telephone conference, I complete a brief written report going over the information discussed. The information that I gave this worker was so vital to the company's overall sales management success that I felt impelled to share the report in my periodic client e-mailings, feeling that it might be of value to others that I serve. The information is so vital to the management process, I decided to reproduce it here as well.
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