|
|
| Sales Management Information |
|
|
Do You Know How to Fire Up Your Sales Staff (When Money Isnt Everything)?
Money is the only thing that motivates a salesperson, right? Well, maybe it is time to give your sales staff a little more credit. If you are like most sales managers, you were probably promoted to your current position because you were a great salesperson. But can you remember what motivated you to work so hard? Was it for the hope of advancement? Was it your loyal determination to help the company succeed? Or was it your fiery, competitive spirit that made you want to outshine your colleagues? Understanding your sales staff requires that you remember your own experiences as a salesperson and the roots that got you where you are today. Use your past incentives to motivate your salespeople, but also recognize that everyone is different and will respond differently to the same incentive. Like your customers, your staff is made up of a variety of personalities, with unique factors that influence how and why they make a sale. Each take something a little bit different to really get their "A game" out of them. Understanding these differences will help you to create a diverse game plan that will motivate all your sales people by sparking each individual's desire to succeed. It is best if you cover multiple motivational styles in all that you do. With salespeople you will find that many are motivated by recognition, achievement or just plain competitiveness. It is best that, in addition to money, you provide other outlets to motivate your staff. These alternatives may be more effective than just monetary incentives. Think about it. When a salesperson receives money as a reward, where does that money go? Typically the money goes into a checking account and is used to pay bills. That is not memorable at all. When you supplement your compensatory form of motivation with something a little less traditional, your salespeople will remember that far longer than any monetary reward. They will remember it longer because it will mean more to them; it is more important. After all, which is more memorable: receiving a paycheck, or being awarded with a prize or special recognition? The extra level of importance and sentimental worth that is placed on these supplemental forms of motivation is the key to the effectiveness of your salespeople. So the next time you sit down to try to find a better way to motivate your sales staff, get a little creative! Run a contest to spark their competitive spirit, or help them see their individual efforts as an important part of the company's larger goal. Whatever you do, make it big and make sure everyone has something to gain from it. Post these goals and give them a lot of attention. Your staff will draw from your excitement and will easily find the motivation to gain the incentive and to make that sale. Tom Richard is the founder of http://www.TrainActive.com and also produces a free weekly ezine. Please visit his website for more information.
Sales-Management - Google News |
|
|
|
Careers and Employment Increase Your Sales Accept Credit Cards, Part 2 In part two we will discuss overcoming objections, which credit cards to accept and using the check paying option. How To Build A Worldwide Distributor Network When your product is market ready and has a good bargain, it will be no value to you if you don't know who's going to buy it, or how you are going to tell the world about it. Your product will only sell if it has a good wide distribution network. Transforming Your Sales Force by Creating Specific Expectations I just finished a phone call with a potential client who had called to discuss a problem. His 18 person sales force was paid on straight commission. All had been with the company for 8 - 15 years and were earning healthy incomes. His problem was that he could not get them to do what he wanted them to do. Here's the example he shared. Profitable Relationships: Is It Amateur Hour or King of the Hill? "We're in the relationship business...airplanes are what we use to provide a service." remarked Colleen Barrett, President and COO Southwest Airlines remarked, Small Business Marketing: Overtaking Your Competitors Few businesses keep tabs on competitors, yet such knowledge can give you a distinctive competitive edge. Building a file on them, looking at everything from the customer's viewpoint and asking suppliers and employees what they know about them can be worthwhile. Keeping a jump ahead of the competition means knowing precisely what they are up to. Here are some tips to help you stay one, if not several, leaps ahead. A Fracas in the Franchise - Keep Your Customers by Keeping Your Workers As a previous owner of a Franchise I know the importance of maintaining employee commitment, loyalty and enthusiasm in maximising customer satisfaction, generating positive customer perception and protecting your investment. Finding A Sales Force That Pays For Itself The elements involved in building a sales force, especially one that pays for itself and also adds value to any business, are many and varied. The whole purpose and direction of a sales manager needs to be directed to creating a sales force that causes the employing company to expand through increasing sales. Pointless Targets I recall a heated discussion with a sales director some time ago where I proposed that the long-term effect of setting activity targets for salespeople would eventually lead to failure. He vehemently made the point that he had systematically imposed activity targets on his sales force and that the result had been to treble average income per salesperson within 18 months. The Hidden Competition: Avoiding the 2 Most Common Competitors There are really only two types of competitor: Snuff Out the Competition Without Leaving a Mark! Does the competition drive you crazy? Are they relentless about taking your clients away? Are customer loyalties becoming a thing of the past? 6 Common Mistakes in the Sales Hiring Process Is lack of sales results, more sales training costs, months of unearned salary and damage to your company's image or reputation your company's method of NOT finding good salespeople? For most companies it is! 10 Things to Help Your Business When Sales Are Slow During the Holidays Twiddling your thumbs and waiting for some business to come in? Why not use this downtime to set yourself up for greater success in the new year? Here are my 10 picks, but you don't have to do them all. Even doing just one will get you another rung higher on your business ladder. Raise Your Fees Overnight! Do you want to make more money? Sex, Drugs, & Rock-n-Roll: Trade Show Traps and Tips Sex, Drugs & Rock-n-Roll The Top 5 Issues Facing VPs of Sales A recent study of 2,663 sales organizations by Think Training, Nightingale Conant and Trainique uncovered five areas that shed light on what separates the best from the rest (visit http://www.revegrowth.com/free_articles.htm for a copy) Online Sales: Secret To Increase Your Sales By Bundling Your Products Microsoft has used this online sales secret to become a giant, and the greatest software company in the world. Rotten to the Core: The Story of How the Best and Brightest can be Ruined The objective of an incentive is to incite action within an organization using a device or mechanism that that allows the rewarding or recognition of behaviors. This can be accomplished by offering preferential treatment, money, privileges, promotions, verbal praise, or complements. With that states, I suggest the answers to the questions above are: How to Beat the 80/20 Rule in Sales Performance -- Part 1 Business executives and sales managers frequently bemoan "80/20" performance on their sales teams, where approximately 80 percent of sales are produced by approximately 20 percent of salespeople. Why do salespeople perform so differently? What is it about top sales performers that enables them to achieve such vastly superior results? Sex, Drugs, & Rock-n-Roll at Trade Shows Here's the Scenario... Sacking Clients: Brand Power Wheel Remember in the last message we talked about your directional pipeline and how sometimes you'll be approached by prospects who just don't fit with what you want to achieve? We looked at the different types of prospect - Desperate, Curious, and Inspired.
|
| home|Sales Training|Telesales Training|Site map | 
|
© 2006 www.elearn-university.org |
