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How to Use Humor to Increase Sales
Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools. Humor puts your readers at ease. Readers appreciate a touch of humor in an otherwise overly serious world. Humor operates on an emotional level, driving home your message in a far more memorable way than words alone. Humor makes sensitive topics more approachable while summarizing and reinforcing points that would otherwise be lost. Different types of humor work best in different contexts. Many speakers begin with a joke to put the audience at ease, or a story about 'a funny thing that happened on the way to the meeting.' But jokes and stories are less appropriate for written communications. Jokes can be misinterpreted and depend on delivery and timing for their effectiveness. Stories can take too long to tell. Cartoons are perfect for print communications. Readers who typically check them out before reading the adjacent articles appreciate cartoons. More important, cartoons communicate at a glance. A cartoon can attract your reader's attention and drive home an important point in a memorable way. The editorial page of any newspaper shows how effective humor can be in simplifying complex subjects and driving home a point of view. Humor also adds a visual dimension to your marketing, differentiating your message from your competitor's. Cartoons encourage readers to look at topics they might otherwise skip. Where do you get cartoons? One of the best sources is the Cartoon Bank, www.cartoonbank.com. Here, you can license reproduction rights to cartoons that originally appeared in the New Yorker Magazine. You can select from tens of thousands of cartoons. You can search by topic or keyword. After choosing an appropriate cartoon, you can find out how much it will cost to license it, and then you can download it. Licensing fees are surprisingly reasonable for most business applications. For example, you can license New Yorker cartoons for use in presentations for just $19.95! For other purposes, the cost depends on where you are going to use it and how many people will see it. There are, of course, other sources of cartoons. If you see a cartoon you like in a newspaper or magazine, write the cartoonist in care of the publication and ask about availability and pricing. If there is a particular cartoonist whose style you like, contact the cartoonist about a custom cartoon. This has worked very well for me and I owned total rights to use the cartoon any way I wanted. Cartoons are great for the home page of your website, newsletters, training materials and presentation visuals. In each case, the unexpectedness of a cartoon immediately captures your audience or reader's attention and visually reinforces your message. Here are some suggestions for marketing with cartoons: 1. When in doubt, leave it out. If the cartoon does not perfectly support your point, leave it out. 2. Always add the copyright information described in the licensing agreement. 3. Never run a cartoon without first obtaining a license to reproduce it. 4. Optimization. After downloading, resize and sharpen the cartoon in an image-editing program like Photoshop and export it in the proper file format. Using humor in the form of cartoons is a powerful way to brand your marketing and drive home important messages to your prospects and clients. About The Author Roger C. Parker is the $32,000,000 author with over 1.6 million books in print. Do you make these marketing and design mistakes? Find out at www.gmarketing-design.com
Mr. Fantastic, LLC Announces Sales Training and Motivation Tele ... - Newswire Today (press release)
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Coaching Say What?!? Sales is a Profession? What exactly is the sales profession? Without a common dialogue and context for the sales profession, sales professionals and corporate executives who choose to engage marketing, sales, and customer service functions through a sales effort are often left scratching their heads when it comes to understanding what sales really is. What do we make of the numerous and powerful "How to" concepts defined and implemented within the sales profession? These "How to" concepts are invaluable, but they only define one-half of what is needed to be considered a profession. Without the other half, we're doomed to non-professional status. Let me explain. 3 Steps To Immediately Increase Sales Want to increase sales within your company? It's not as hard to do as some might have you believe. Though we as a nation are in the midst of an economic downturn these past two years, your company does not have to be. What follows are three simple steps to increase sales, no matter the economic conditions. 10 Ways To Improve Your Sales 1. Determine your current situation. How are you currently positioned in the market? How do you compare to the competition? Where would you like to be in a Year or in five years and how would you like to get there? Or more appropriately how can you get there, as it is not always the way that you want that works. Planning requires that you understand how you currently stand. How To Get Clients To Take Immediate Action Are you tired of excuses? Looking for a persuasion technique to get people to take immediate action? Are prospects saying things to you like: "I'll think it over and get back to you?" "I need to talk it over with my wife." "Call me next week and we'll set up an appointment." Then create a sense of urgency and get your clients to want what you have now! Achieving Sales Goals Requires Drive & Motivation How did you do this past year on your sales goals? Sales Language: Whats Wrong with But? Language is one of the most important tools you have to influence someone. What You Can Learn From The Movie Business Maybe everything you need to know you can learn from the movies. A friend of mine is a screenwriter in Los Angeles. Over a glass of wine, we were discussing his business and the nature of the beast in Hollywood. He's a boy from Canada who gave up his much-loved Honda, his life savings, and his broadcasting career to move to Los Angeles to attend the American Film Institute. Not an easy feat in your mid-30s. After 8 years of hard work he is now becoming the new discovery of LA. He said the most difficult thing to adjust to was all the talking. Method to the Madness of Training Seminars I arrive with about 350 other guys. We smile at each other but really don't talk much. I guess we all feel that we are too good and too proud to be at a sales-training seminar. Seven Critical Qualifying Questions Training your salespeople to not waste time working unqualified accounts, or building relationships with the wrong people in qualified companies is imperative to the long the term success of our sales team and your company. TheTop 10 Reasons Why Salespeople Get Outsold In my business, it has been an interesting and very busy two quarters. I've worked with sales managers, marketing executives, professional services practice managers, business development executives, divisional presidents, two dozen sales teams, nine VPs of Sales and directly with 29 CEOs in North America and in Europe. I've seen a lot of deals won and more than a few lost. It Is Not The Price That Is Keeping You From Making The Sale Most salespeople are under the false belief that the lower the price, the better chance they have at making the sale. Nothing is further from the truth. Make More Sales By Airing Your Dirty Laundry There's an old saying, "Don't air your dirty laundry". Mortgage Leads Are Like a Box of Chocolates Mortgage leads are like a box of chocolates, you never know what you are going to get. That is why it is so important to do your research before you invest. Failed Salespeople Share Similar Traits We are each responsible for our own success - or failure. Winning at a career in sales is no exception. To ensure a win, you must take a proactive approach. Prevention of failure is an important part of that process. If you find yourself saying "I'm not cut out for sales," "I'm not pushy enough," "I hate cold calling," "I can't take the rejection," or "My manager is a jerk"-you are heading down the wrong path. The Rock and Ripple Effect: 3 Ways to Splash to Sales Success Imagine you've just thrown a rock into a pond. SPLASH! Ripples begin extending around the point where the rock hit the water. An interesting observation is that the ripples closest to the rock are actually the smallest ones. Then each ripple creates another larger ripple?until finally it disappears. Increase Your Selling Confidence 1. Be on time. In fact, arrive a few minutes early, so you can mentally prepare for your sales presentation. When you arrive on time, your professionalism shows your prospects that you value their time as well as your own. The 12 Dumbest Things Salespeople Do We all make mistakes and some salespeople seem to make a lot of them. What scares the vinegar out of me is that most salespeople keep making the same mistakes over and over again. Now in my book - that's just plain STUPID! Quick Tips On Handling Rejection Looking for a way to handle rejection? What Does It Take To WIN A Sale? What to do when you win or lose. A Great Sales Technique: Be Aware of Sales Myth #5 A myth can best be described as somebody or something whose existence is or was widely believed in, but is in reality fictitious. Based on this description I have created a series of articles entitled: Sales Myths. Here is one of them.
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