|
|
| Sales Training Information |
|
|
Top Ten No Money Promotion Ways That Create New Clients and Fast Sales
Better than offline promotion such as press releases, talks, or networking? Better than search engine placement, banner ads, ezines and news groups? Yes! The number one way to promote your service and your products is through informational how-to articles that you send to top Web sites and dozens of no spam opt-in ezines. Content is still King on the Internet. People want your free information. That is why they go Online. When they see your useful, unique information, they will be more inclined to click the link in your signature file that leads them to your Web site where your coaching practice or products are sold. Where to Start? 1. Find an existing article, excerpt from your book, coaching sessions stories, or how-to information from your talks. You already have a wealth of information to choose from, so this step is the easiest one. Once you get going, you can write an article in less than one hour. 2. Target your article to your Web site buyer or ezine subscriber to attract more interest to your service. Think of each article as a mini sales letter. Without a specific audience such as entrepreneurs, personal growth seekers, or small business people, your article may lose cohesiveness and continuity. People lose interest if your article is too general. Your best audience is your online business audience because they want and need many kinds of information and services. The best part? No competition because the Net is still underused as a promotional tool. 3. Write a new introduction for each article. An introduction leads to what you are selling--the valuable information you want to share. Your first line must hook your audience. Ask a question about its concerns or problems. Think what questions need answers. Lead your audience into the how-to's by writing a headline following the introduction, something like: Use These Five Ways to Boost your Ezine Subscribers. 4. Write what the opt-in ezines and top web sites want. Most opt-in ezines and Web sites publish articles from 500-1000 words because they need new, fresh content almost daily. They need you to submit your articles in 65 characters per line. A good program for this is www.text.pad.com, which automatically formats your articles to these specs. Make your articles useful, original, and written in a conversational way with how-to steps. Don't worry about giving away too much. These articles put you in an advanced category of dedicated professionals that attracts new clients regularly. 5. Write for your audience. Your online audience will be primarily other business people. They want and need your information. They will post it on their ezines and on their sites. Some people like conversational articles. Others want short and sweet, so they can get what they want fast! They like headings so they get the main points fast. They like tips, how to's, interviews, and question and answer formats. After you write with one focus, change it slightly. Reinvent a new angle. Write for a different audience. I submit the same information about writing and publishing eBooks to authors, speakers, coaches, and entrepreneurs who subscribe to the multitude of ezines available. 6. Give the background of the problem. You need to reach your audience where they are. Point out their challenge. Perhaps it is procrastination. What are its consequences? Include those. Write how many suffer from this malady too. Include your audience so that they will read on. Next meet them where they want to be--their problems solved. That's where you give your list or how to's. This is the formula put forth in the book, "How to Market your Business Online." 7. Write the benefits of your information. If you don't give your reader a "reason to buy" in your article's title, headlines, or how to's, they won't go to your signature box and link back to where your products or services are offered. For instance, the one main benefit to writing online articles is to quadruple sales within four months. Other benefits include raising your credibility, gaining subscriber and audience trust, and becoming a household name, so your unique, useful message can reach many more people. 8. Maximize the promotion power of each article you write. In less than an hour, your can revise one article to meet the needs of different audiences. Angle one topic like procrastination to business people, at home women, students, or personal growth. Like giving your book a specific angle these ideas can attract many new potential clients to your site. You'll only need to write a new introduction and conclusion to fulfill your endless creativity. 9. Give each article an introduction and conclusion. Of course, create these in just a few sentences, because Online readers want shorter sentences, say under 15 words; shorter paragraphs, say under five sentences, and shorter length than articles for print media, say under 1000 words. The best introduction can be a shocking, or benefit-driven sentence such as, "Stop Throwing Promotion Time and Money Down the Drain." Your introduction hooks; your conclusion can sum up main points, or add another reason why your information will benefit your audience. You may want to include a consequence of not acting on your suggestions, too. 10. Finish your article with a signature box at the end that pulls people to your site for more information. A weak signature file kills sales and contacts. Make sure your email address reflects your business name. Forget selling here. Instead offer free ezines, free reports and a link to where you want your visitor to go. Perhaps it would be to coaching information or ebook links. Did I say include benefits? Yes! Use a concept phrase like 20-year coach helps manifest your online promotion dream. Include a local and toll-free phone number, email, and Web address. Yes, it takes a little of your time, but these articles do make a difference in attracting your target audience to know and want you. They made your coach number one-three in Google with the sales to follow--and in a short time of eight months. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Mr. Fantastic, LLC Announces Sales Training and Motivation Tele ... - Newswire Today (press release)
Sales-Training - Google News Want to copy DVDs? Click Here!
|
|
|
|
Coaching The First Step to Stress-Free Selling (TM) Step 1: Get Ready - Create a foundation you can build on. This step involves prospecting and pre-call planning. Approach businesses randomly and you will: 1) Call businesses unsuitable for your magazine 2) Who don't believe in advertising and 3) Are unlikely to advertise with you. Then appeal to them by doing homework before m contact. You will make sales more often contacting businesses inclined to advertise with you. Top 5 Characteristics of Great Salespeople I am a big believer that great salespeople generally realize their greatness, rather than being borne that way. OK, sure we've all heard somebody in sales who told us that they've been in sales all their life. It all started when they were a kid, selling lemonade from their lemonade stand for a dime, or selling magazines door to door. But this is really more a reflection of the family environment that they grew up in that may have encouraged or necessitated this than anything else. Even if you did not sell seeds or magazine subscriptions door to door as a kid, you still have a chance at greatness in sales. Dont Close Your Eyes Or Let Deaf Ears Fall Upon You To listen to your customer is important, and to hear your customer is critical. But, to see what actions they take is the lifeline to your business. Three Ways To Get A Prospect To Say Yes To Your Offer Here are three proven ways that will increase your sales: Need A Sales Boost Try These! The telephone is still the best and most effective way to reach people. It can help generate more sales and build your business. Unfortunately most people don't like the telephone and don't use it effectively. In order to become more proficient using the telephone, you need to follow some basic guidelines and then practice, practice and then practice some more. How to Build Rapport in 7 Seconds! I had my first official sales training by a man who believed in being very assertive, almost pushy. At the time this conflicted with my reserved nature, and for the next 6 months did not even make one sale. Failed Salespeople Share Similar Traits We are each responsible for our own success - or failure. Winning at a career in sales is no exception. To ensure a win, you must take a proactive approach. Prevention of failure is an important part of that process. If you find yourself saying "I'm not cut out for sales," "I'm not pushy enough," "I hate cold calling," "I can't take the rejection," or "My manager is a jerk"-you are heading down the wrong path. A Stupid Question This is a stupid question but it has to be asked. Sales 101 For many individuals in business the hardest part is selling. For the majority of business owners, the jobs they had before don't prepare them for dealing with selling products. So, this article will deal with some basic tips to help you with sales. Getting People to Buy Without Selling In my youth I landed a job selling encyclopedias door to door. I worked for commissions. If I did not sell anything, I did not get paid. Trying to sell a high ticket item such as encyclopedias door to door was no small task as you might imagine. Quiz: What Kind of Sales Shoe Are You? Have you ever wondered what type of saleswoman you are? It doesn't matter if you run your own company or sell for someone else it is extremely important to know what your style is. What does The Sales Diva mean here? Well let me throw my high heel on my desk here and I will explain. 3 Ways To Overcome Pricing Challenges How many times have you had a customer say to you; I've been shopping around and XYZ mortgage company can get me a better rate and won't charge me any points. Small Business Computer Consulting Freeloaders? and How to Avoid Them If you've been in the small business computer consulting industry for more than 10 minutes, you've probably already encountered a fair amount of freeloaders. The 12 Dumbest Things Salespeople Do We all make mistakes and some salespeople seem to make a lot of them. What scares the vinegar out of me is that most salespeople keep making the same mistakes over and over again. Now in my book - that's just plain STUPID! 3 Steps to Immediately Improve Sales Want to increase sales within your company? It's not as hard to do as some might have you believe. Though we as a nation are in the midst of an economic downturn these past two years, your company does not have to be. What follows are three simple steps to increase sales, no matter the economic conditions. Anticipating the Audiences Reaction Obviously, you can not know all of the things that will set off an individual person. But you can know and base your actions on far more specific information about them than you probably now are using. Even if the reaction of the audience cannot be known, try not to do anything that will directly cause him to react negatively based on what you know to be generally true. Transforming Problems into Sales My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn't be at ease until it was silent again, so I filled the tank. How to Maximize Sales by Minimizing Windshield Time During the late 1980's I was a field sales representative for a computer distributor, selling computer systems and peripherals in and around Los Angeles, California. The traffic was horrendous, and the time I wasted driving to and from appointments just drove me crazy (no pun intended). 3 Tips to Get Clients Now "I need more clients!" wails Steve, a 32 year old Boston-based financial planner, echoing a familiar refrain. Poised and well spoken, Steve is after the same high net worth individual as others in his field. How can he rise above his competition? Busting Your Assumptions: Effective Probing Techniques for Sales Professionals Do you find yourself making these kinds of assumptions?
|
| home|Learn Sales Management|Learn-Telesales|Site map | 
|
© 2006 www.elearn-university.org |
