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| Sales Training Information |
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How To Give Your Sales Job A Strategic Tune-up
In happens every year in June. Six months down and six months to go. What will you do differently during the second half of the year to improve your selling results? If you don't take time to think about what you'll do differently, you may not do anything different. Now that's okay if you are happy with your year to date results. If however you'd like to do more during the second half of this year you'd better think about making some changes now. One of the keys to raising the bar is effective sales planning. For most of us selling is fun and planning is not. Remember that selling success doesn't come from doing what everyone else is doing. The most successful salespeople do the things that few salespeople take an interest in doing. There are two requirements for planning. First set aside some quiet time for creative thinking. Second, be sure to put your thoughts on paper. At least once a year professional salespeople should dedicate a minimum of one-day to strategically think about their businesses. Don't be too quick to say you are already doing it. Most sales reps acknowledge they think about their territories and customers daily. When pressed however most will admit they don't have time to creatively think about blue sky scenarios that may happen a year from now. If you can't devote one solid day for unrestrained creative thinking, don't think about aiming for the stars. Your best bet is to wait for a shooting star to come your way. Begin your planning process with these six critical questions. Direct these questions at your business, your territory, your accounts, your customers, and naturally your competitors. These questions will raise more questions and you should consider this process a success if you end up with more questions than answers. Here are the six questions. 1. Where are you are now? Where are you now relative to your sales results and selling skills? How's your performance? What's your relative rank within your region and within your company? What kind of overall growth do you have in your territory and in your top-10 accounts? Where are your competitors making inroads in your accounts? How well are you managing your time in your territory? What are your biggest challenges and best opportunities for growth? 2. Where are you headed if you don't change anything? What's the implication for you if you don't acquire new skills? What happens to your overall performance next year if you don't make up the loss of your second-largest customer? How will your customers react to a strategy that is really based on a "more of the same" concept, especially when your competitors are becoming more creative in their approach? With more work and less time available, how are you planning to manage next year when your business is expected to grow 10 percent across the board? If you can't handle the sales and marketing challenges and opportunities this year, how will you respond to the one's you face next year? 3. Where should you be headed? Do you have specific personal and professional goals? Are these goals specific and clearly defined? Are they in writing? Do you have completion dates established? For each of your top-10 accounts do you have specific objectives for sales, margins, growth rates, product mix, etc? Have you made a commitment to read sales books and to subscribe to sales publications? Have you analyzed your travel time and your time allocated to large, medium, and small accounts? 4. How will you achieve your objectives? You really can't "do" a goal or an objective. What you can and must do is create an action plan detailing how specifically you plan to achieve the goals you outlined when considering question three. For example, if your goal is to increase your sales by 12 percent in your largest account, how specifically will you do it? How many "how's" will it take to achieve your goal? Your goals define (what you want to achieve) and your strategies define (how specifically you'll do it.) Without proper linkage between goals and strategies, your goals begin to look like dreams. 5. What are the specific details involved? The details referred to are the who, what, where, why, when, which, and how as they relate to initiating and implementing your strategies. Ben Franklin once said, "Small leaks can sink big ships." In sales, minor adjustments often create big impacts and higher sales in your territory. 6. What should you measure? Always measure what matters. One of my favorite old sayings is "what gets measured gets done." To keep you on your stated course (objectives) how will you measure your progress? What key elements of success should your review monthly? Personal growth and development are often the result of careful measurement and evaluation. The difference between first-place and second place is often a very narrow margin. These questions can make a significant contribution to your selling results, but only if you invest the time to ask them. The favorite day of the week for procrastinators is tomorrow. Action-oriented people, the real doers in life, recognize, if you focus your energy on today, tomorrow takes care of itself. The future is yours to live one-day at a time. The shape of your future depends on the foundation of your plan. Are you planning your future today or waiting for tomorrow to do it? It's a clear choice and it's all yours. Jim Meisenheimer is the creator of No-Brainer Sales Training. His sales techniques and selling skills focus on practical ideas that get immediate results. You can discover all his secrets by visiting his website: http://www.meisenheimer.com
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Coaching Sales Techniques to Help the Customer to Buy Three times I have revisited Turkey after living in the country for two years in the 1970's. How could I ever forget? Salespeople everywhere can glean some wisdom about the unique sales approach by walking through the Grand Bazaar in Istanbul. At least three unmistakable key sales components are apparent: ask questions, be persistent and appeal to emotions. Start Your Sales Engine! Does your business run on a sales engine or a sales effort? A sales effort is something that has to be done every time you want to make a sale. But, a sales engine is something that, once put into place, can bring you sale after sale without added effort. Here are a couple of examples ? Shout At Your Customers - Theyre Hard of Hearing! Some people say we live in the Information Age. Increase Sales - Overcoming Barriers Ever thought to yourself, "If only my team members would complete the tasks that we mutually agreed to in our action plan." How To Achieve Excellence In Sales Most people are always striving to better themselves. It's the "American Way". For proof, check the sales figures on the number of self-improvement books sold each year. This is not a pitch for you to jump in and start selling these kinds of books, but it is a indication of people's awareness that in order to better themselves, they have to continue improving their personal selling abilities. Sales 101: Asking for the Order "Ask, and you shall receive", a biblical principal that offers some of the best sales advice for beginning salespeople and experienced sales professionals alike. The best sales presentation imaginable generally will not yield the desired results unless the salesperson asks for the business. In Sales You Get What You Expect If your mind is set, you will be unable to change your mindset. For example Christopher Columbus... Selling - Always Go for Top Money If you've ever flown economy class on an international flight then you've probably noticed that the airline makes you walk through Business or First Class to get to your economy seat. You become very much aware of the wider isles, the more spacious, comfortable seats and the greater leg room. How A Dancing Horse Can Increase Your Sales "Yeah right!" I thought to myself as I started to turn off the TV after hearing that the show was about a dancing horse. How Can A Smelly, Hissing Goose Teach You To Be A Business Leader? In the 1990's we lived on a farm in Iowa. Since I grew up in the country, I thought I knew everything there was to know about country living. Imagine my surprise at learning something life changing from a couple of old geese! When we obtained the farm I wanted to have the full experience so I began to collect animals. We acquired cats, dogs, chickens, an old horse, guineas and the pair of geese. I recall the wisdom that came from the animals. One such piece of wisdom was on leadership. Just Ask For the 'big three' automobile sales consultants, the 'employee discount pricing' has made it to easy to sell. It has been great for a change. But... don't let this style of 'short cut selling' sales process continue or you will lose sales! You must deliver a complete, positive, sales process, with NO short cuts, to sell successfully now. Without the hype of the last months you need to deliver a better buying experience to the car shopper or you will walk to many buyers into the open arms of the next salesperson. (As a dealer or sales team leader, schedule a fall Skill Specific Coaching workshop for your sales team to get them back on track. Dave@Automotivator.com ) Closing the Sale - It Doesnt Have To Be Uncomfortable "The Close" is sales jargon for the bit where you ask the customer to make a decision or to place an order. However, it doesn't always relate to sales. Many people feel uncomfortable when they ask someone to make a decision. The Truth About Sale Success! Bill Brooks of The Brooks Group wrote an article several years ago about his organization's research into sales performance. Bill's research partner analyzed 178 top sales performers from the United States and another 450 from Germany who, as he stated, "?were at the very peak of their game." These top sales professional were analyzed in two key areas behavioral style (personality) and core values. Here's what the Brooks Group researchers learned about sales success: Customers - Always be Focused on Them I was looking at some promotional literature and web sites the other day and it was interesting to note the number of times the words - "We" and "Our" was used in this material. Increase Your Sales With an Incredible Offer What are you selling? Elearning Is Dead - Long Live Blended Learning! There is little doubt that eLearning has not achieved the success it promised some ten years ago, even though the primary benefits in terms of cost and flexibility remains extremely attractive. Some of the mistakes that have been made are: Finding the Need is Only Part of the Sale Many of us in sales are taught to believe that the most important job of the salesperson is to 'find the need' of our prospects. If we can uncover 'needs' then our job is easy; we just need to show our prospect how our product or service fills that need. Right? Reaching Goals in Direct Sales From surveys and experience, we've noticed many setting excellent goals for their business. We've also noticed that while the goals being set are good, the results aren't. Around 90% of those in Direct Sales do SET goals, but never reach them. The Choice between Yes and Yes: A Psychological Revelation Three year old Kara was throwing a tantrum. She did not want to go to bed, of that she was certain. Positioning for Profits! Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool.
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