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The Power of Confidence
My experience has taught me that people want to buy from sales people who are confident in their abilities. Taking control of the circumstances and situations around you will develop your self-confidence. When you consider the amount of rejection that many sales people encounter, the fact that many salespeople lack self-confidence is not surprising. Top performing people in any industry typically possess a high level of self-confidence. They may not necessarily possess this confidence all their lives. I have not always have a lot of self-confidence. Outwardly I was Mr. Confident while on the inside I seriously doubted my abilities. I had to wrestle with my own mental baggage for years before I became internally confident. Learning to deal with this begins with letting go of your personal baggage. Mental baggage is a collection of all the situations we have experienced or encountered during our lifetimes. We carry all this baggage around in our heads and draw from it when appropriate situations present themselves. Perhaps you tried to join a school sports team when you were a child. Your athletic abilities in that particular sport were average; for that reason you were unable to make the team. You filed away this experience in your subconscious until a similar situation to it came along. You immediately recalled the previous performance and outcome, and told yourself that you were not capable of successfully meeting the current challenge. Consequently, you did not make the effort required to meet it. We all carry around this mental baggage. It influences us in everything we do, both in our business and personal lives. How it affects us when we sell is very simple. Mental baggage may consist of customers who have been rude, abrupt, or angry toward you. Baggage can include situations from earlier in our work careers or even from our childhoods. As time progresses, this mental baggage weighs heavier and heavier. Yet we continue to drag it around with us into every sales situation. Over time our attitude turns sour, we become pessimistic and jaded, and we get frustrated with challenging customers and prospects. Our productivity drops, our performance slides, and our job security may even be threatened. We become increasingly bitter toward our chosen occupation, the customers we serve, and life in general. Our mental baggage is a weight on our shoulders. How do we prevent this from happening? First, carrying around mental baggage is a natural part of being a human being. It is the way we view and deal with our baggage that makes the real difference in our lives. If we look at each experience and consider how we can learn from it, our baggage will have less hold over us. I recall the first paid keynote presentation I gave. I was well prepared, but not in the appropriate manner. The room was an awkward shape and the stage was positioned quite high, something I had never dealt with previously. I was uncomfortable during my presentation and I knew my delivery was affected. Instead of focusing on this after my session, I chose to concentrate on what I learned from the experience. When you encounter a sales situation that does not turn out favorably, rather than focus on the negatives and beating yourself up over it, ask yourself three questions: 1. What did I do well? 2. What did I miss or forget to do? 3. What will I do differently if faced with a similar situation in the future? These three questions will help you learn and grow from each situation and will help improve your future results. Plus, by first focusing on the positive aspects of the sales interaction, you will give yourself a mental boost. You must also recognize that some of our baggage is outdated. We may be relying on information that is several years old. This happened to me at the beginning of my career. When I was twenty-three I was working for a restaurant chain as an assistant manager. I was promoted to general manager and lasted less than a year before I was demoted back to an assistant manager. I had proved unable to perform to the company's expectations. I ended up leaving the company shortly afterwards. For five years I hesitated any time an opportunity for a promotion presented itself; I had not been sure I could do it. Finally it dawned on me exactly what I had learned from that experience. I was not the only person responsible for that particular failure, and my leadership and managerial skills had developed since then. Nevertheless, it took me five years to realize it! Let go of your mental baggage and work on developing your personal confidence. Pay attention to your successes and use these to help you improve your results. © 2005 Kelley Robertson, All rights reserved Kelley Robertson, President of the Robertson Training Group, works with businesses to help them increase their sales and motivate their employees. He is also the author of "Stop, Ask & Listen Proven Sales Techniques to Turn Browsers Into Buyers." Receive a FREE copy of "100 Ways to Increase Your Sales" by subscribing to his free sales and motivational newsletter available at http://www.kelleyrobertson.com Contact him at 905-633-7750 or Kelley@RobertsonTrainingGroup.com
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Coaching The Reason Why They Buy If you are a business person you want to sell your product or service. If it's been a struggle, then you probably aren't giving your potential customers a good "Reason Why" they should buy from you. The Ultimate Think Differently Sales Tip Sales drive revenues, and revenues drive companies. Companies, then, are only as good as their sales people. In a society that has become increasingly immune to typical sales pitches, competition for consumer dollars has reached a fever pitch. Consumers are inundated daily with various versions of sales propositions: email, cold calls, fliers and brochures, special offers, internet banners and offers, you name it. How can you expect to compete in this environment? How a Best Buy Sales Clerk Taught Me the Simple 6 Step Formula to Close ANY Sale! Follow this story... Peak Performance One of the best books I have ever read is a 1986 classic written by Charles Garfield; Peak Performers: The New Heroes of American Business. Garfield spent nearly twenty years trying to figure out what causes some people to excel to amazing successes, while others bask in the glow of mediocrity. Sales Skills are Life Skills I love the art of selling. LOVE IT. When I first entered the field of sales, the one thing I quickly grew to appreciate was the fact that anything I did to increase my ability in selling also increased my ability in life. Sales skills are life skills. Leverage Avoidance Values for Irresistible Selling What are values? Values are filters that everyone uses to help make sense of all the information we must process before we make a decision. When you appeal to a person's values you speak directly to their decision-making criteria. How To Stop Chasing Prospects Forever! Perhaps the biggest challenge faced by salespeople is the problem of chasing prospects. In this article I'll explain exactly why that happens, and how you can avoid it entirely and make prospects chase you instead. Sales Strategies: Its Not Who You Know - Its What You Know We are all in sales. We all selling in every role we have. Whether you are in sales, marketing, home business, looking after your kids, dentist, athlete or whatever your chosen field is you sell. When you are "selling an idea" or pitching a business proposal or offering a product or service it is all selling. You can choose to avoid it or be good at it. Have you ever met natural sales people and admired them? Have you wondered how they do it? It is simple you just need to be in the "know". Nine Competencies of the Complete Sales Professional Have you ever tried to explain to someone what you actually do as part of the sales profession? I'm talking about what you do, not what your company does or what your value proposition is, but what YOU do day in and day out as a sales professional? Sell Without Feeling Like A Used Car Salesman Many business owners and professionals are appalled at the thought of having to sell their products or services. If you are going to be successful though, regardless of your profession, you are also going to be in the business of selling. But you don't have to don a plaid jacket and adopt the sales techniques that have made the used car salesman infamous. Youre Hired... I Think I'm not a fan of "The Donald" and I had never seen his hit show until last week. Bernadette, my wife, seems hooked on "The Apprentice" and makes a habit of watching every Thursday while I usually go off to our den to read a book. Each week, she encourages me to watch - and each week I decline. I keep telling her she is probably the only person over 35 to be interested in his show. "Oh, I think you'd be surprised," she tells me. 7 Ways to Cut Loose from Old Sales Thinking Sooner or later, we all backslide into old ways of thinking about selling that lead us down the wrong path with potential clients. How To Master The Art And Science Of Super Salesmanship In 3½ Minutes Flat! Dear Friend, Training for Trade Shows - 5 FAQs Trade shows are so obvious. You go. You hand out brochures. You come back to the office. It's just a glitch in your work week. Well, it's much more than that. Your bottom line can float on when you make - or lose - a sale at a trade show. How To Win Business By Networking In sales we do tend to become focused upon our own little worlds. Our company, our desk, our clients; but there is a whole world of people out there living their lives in their little worlds too. And they do a lot of business. The purpose of personal networking is to move yourself into these people's networks so that you can do business with them naturally and without cold calling. Now, I am not for one second suggesting that you should stop cold calling but you can use personal networking to greatly increase your chances of success and referrals. Selling White Space Almost all Internet Marketers have a basic idea of what they want to achieve in their careers. They may want to close more sales and earn a higher income. The process is quite simple. They craft a targeted letter with a powerful offer and post it on a web page. However, somehow they do not achieve the success they desire. Why? Why is it that intelligent, motivated, hard-working individuals are not achieving the success they deserve? It is because they don't know to sell white space. They pay all attention to sales letter vital elements: The Headline. They create a power headline to get the reader's immediate attention and create curiosity. Make More Sales By Airing Your Dirty Laundry There's an old saying, "Don't air your dirty laundry". Prospecting: Not A Wild Goose Chase... Its A HUNT Prospecting for future customers can be fun if you approach it the right way. It is not a wild goose chase; it is a wild goose HUNT. Sales Techniques to Help the Customer to Buy Three times I have revisited Turkey after living in the country for two years in the 1970's. How could I ever forget? Salespeople everywhere can glean some wisdom about the unique sales approach by walking through the Grand Bazaar in Istanbul. At least three unmistakable key sales components are apparent: ask questions, be persistent and appeal to emotions. Smart Discounting: The Right Way To Discount Your Products If a store had a great discount in the middle of the woods and nobody was around to hear about it, would it make a difference?
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