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How A Dancing Horse Can Increase Your Sales
"Yeah right!" I thought to myself as I started to turn off the TV after hearing that the show was about a dancing horse. I could not imagine watching a documentary about a dancing horse and its rocky road to success. I was very skeptical but curious enough to see if this horse could actually dance. After all, the truth is sometimes stranger than fiction -- and a real life dancing horse beats a fictional talking horse. I was amazed to see the elaborate venue set up for this horse. The audience was dressed as if they were attending an Opera, and the venue was beautifully decorated with an orchestra playing on the stage. Then out comes Brentina, the dancing horse and main attraction. I watched mesmerized as the horse started dancing as soon as the orchestra started playing. They were in perfect harmony with each other. The horse timed her dance moves perfectly and gracefully to match every beautiful note the orchestra was playing. Not only was this horse dancing, but it was like watching animal ballet. My "yeah right!" turned into "wow!" as I watched this perfectly orchestrated performance featuring a combination I never expected to see...a horse and beautiful, graceful dancing. Thanks to Brentina, I am now a Dressage fan. I learned that she participates in Dressage competitions against other dancing horses, and she also has a website that offers you the opportunity to purchase her documentary video and participate in a discussion forum. Thanks to Brentina, you have an example of how to increase sales in your business by turning skeptical prospects into raving fans. Here are a few horse dance moves to get you started: 1. Don't automatically assume that something can't be done in your business because none of your competitors are doing it. To stand out from the crowd of competitors you have to dare to be different. What unlikely combinations can you apply to your business? 2. Don't let skeptics deter you from accomplishing your goal. In order to increase your sales, you have to step outside the box and out of your comfort zone. You may find some critics at the beginning, but you will find amazing success at the end if you stay focused on your goal. 3. When the music starts playing, give them a perfectly executed performance. Wow your clients by showing them why you are the perfect solution for their problems. Under promise and always over deliver. They've paid good money to watch you perform, so give them their money's worth and then some. 4. Your excellent performance will leave your clients wanting more, so give them what they want. Provide information products that they can purchase from you. Keep them connected to you by providing a newsletter, discussion forum or blog. 5. Become innovative. Continually create new services and products to consistently increase sales in your business. Apply these tips to your business today, and your business will be dancing to a beat of increased sales tomorrow. Copyright 2005 Black Unicorn Communications, Inc. All Rights Reserved Tresaca Hamilton is the CEO of Black Unicorn Communications. Black Unicorn Communications helps Service Businesses attract more clients in less time. Visit http://www.blackunicorninc.com to receive our free Business Success Toolkit including the free course: 7 Steps To More Clients.
Mr. Fantastic, LLC Announces Sales Training and Motivation Tele ... - Newswire Today (press release)
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Coaching Maximize Sales and Minimize Returns with Learning Styles In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have customers. Most peoples understanding of customer acquistion stops at this point. Keep Sales Simple For those of us working in the exciting world of sales, we are all too familiar with the pressures of meeting our daily, weekly, monthly, or quarterly goals. This pressure can sometimes cause us to loose focus on the simple things that made us successful to begin with. How to Achieve Sales Goals by Focusing on Activities When I broke into sales in 1986, I read several books that talked about how important it was to set goals if you wanted to achieve success. I bought into the idea completely and started writing down extensive lists of goals that I expected to achieve, along with due dates for each goal. Per the advice in the books, I made my goals nice and lofty. You know, make a six-figure income, buy lots of nice toys, go on fabulous vacations, that kind of stuff. And, every day, several times a day, I visualized what my life would be like after I had achieved my goals. Sales and Closing Techniques One essential criteria of being a successful salesperson is the ability to be able to close a sale effectively. You don't have to be a salesperson to do this, yet you do need to put at least some of your focus on sales to be successful, whether it is yourself doing the closing or are someone you hire. After you have done the difficult part, which is prospecting, you need to close. This is not really hard but is the singlemost important step. The final close happens when you ask the prospect to make a decision. Selling and marketing, as you may have guessed by now, are actually 2 seperate things completely. The Five Most Common Mistakes Salespeople Make Over the decades that I've been involved in sales, I've worked with tens of thousands of salespeople. Certain negative tendencies -- mistakes that salespeople make -- keep surfacing. Here are my top five. See to what degree you (or your sales force) may be guilty of them. 7 Keys to Turning Cold Calls Into Warm Calls Let's face it when it comes to cold calling many of us fear being rejected. What if I was to tell you I have come up with 7 keys to turning your cold calls into warm calls? Would you believe me? The Multiplying Factor In Sales Success Mark has an attitude! Mark had worked in an operational capacity in the plant of a mid-western uniform company for over eighteen years. He had held almost every job in the production end of the business, from janitor to purchasing. One morning the owner of the company called Mark into his office to discuss a new job assignment. Mark was floored when the boss asked him to become the company's sales manager and take over the marketing department, which included the areas of sales and service. Mark had never sold before, nor had he managed more than a couple of people in his operational assignments. Now he was being asked by the owner of the laundry, at my recommendation, to supervise a sales team of three people, a route sales staff of nine and three service managers. My recommendation was primarily based on my observations of Mark as he gave me a plant tour a year earlier, as I started my engagement with this client. Putting Benefits Before Features Having spent so many years in retail, I always enjoy being on the listening end of a sales persons presentation. Successful Sales Strategies: Winning the Close Ones The "Three Cs" in building customer relationships are a key component of professional selling skills. Prospecting: Not A Wild Goose Chase... Its A HUNT Prospecting for future customers can be fun if you approach it the right way. It is not a wild goose chase; it is a wild goose HUNT. Is the Sales Funnel Dead? Think about it. If only it was as easy as "filling a funnel" and having sales fall through the other end. I can make 200 calls a day, but who are they to and what am I doing? Just pounding phone lines and telling the company story isn't selling. Or better yet, when I get the check (the bottom of the funnel) what about implementation or customer service? Sales Discipline: Five Steps To Recover From A Lost Sale Ever lost a sale? Of course you have, we all have. The difference between the average salesperson and the great salesperson is how quickly you recover from the lost sale. When you lose a sale that you thought you should have won, it is often tempting to take it personally and to become negative. If you give in and allow the lost sale to affect your attitude, then you will be allowing the lost sale to affect your future sales presentations and therefore affect your future sales. Why More Sales Training Comes Before More Marketing Expenditure In most businesses, when sales are slow or low, the first reaction is to spend more on marketing. Create better adverts, more adverts; direct sales letters is the cry. But is this always the right solution? Are You a Sales Professional? Many sellers like to describe themselves as professionals, but what is it that makes a seller a professional? The Biggest Mistake in Sales Prospecting Recently I received a prospecting voice mail message from a salesperson. The salesperson explained his company was "the leader in Microsoft hosted Exchange solutions" and he encouraged me to visit his company's website. That was it - that was the "meat" of the voice mail message. Youre Hired... I Think I'm not a fan of "The Donald" and I had never seen his hit show until last week. Bernadette, my wife, seems hooked on "The Apprentice" and makes a habit of watching every Thursday while I usually go off to our den to read a book. Each week, she encourages me to watch - and each week I decline. I keep telling her she is probably the only person over 35 to be interested in his show. "Oh, I think you'd be surprised," she tells me. Increase Your Selling Confidence 1. Be on time. In fact, arrive a few minutes early, so you can mentally prepare for your sales presentation. When you arrive on time, your professionalism shows your prospects that you value their time as well as your own. In Sales You Get What You Expect If your mind is set, you will be unable to change your mindset. For example Christopher Columbus... Your Sales Process Isnt A lot of energy is expended within selling organizations as they try to identify, adopt, and administer a sales process that works for them. The holy grail of selling is to find a foolproof method for creating a customer, the ultimate finished product of the perfect sales process. Prepare to be disappointed. Sales Prospects Avoiding You? This issue's topic on sales prospects comes in response to a question I received from a reader. Question: Five weeks ago, I had a good conversation on the phone with an important prospect in my territory. They have a need for our product and the prospect seems to acknowledge this as well. Every time I have talked to him, he has been very interested and seemingly aware of the problem in his company that our product can help solve. I sell print management and print tracking software and the prospect acknowledged that the cost of printing is an issue for his organization. Last time we talked, he indicated he needed to gather some information regarding his current operating cost (which we most likely would be able to cut) before coming in for a demo. But when I called back at the time we had agreed upon, I kept getting voicemail. I have not been able to get him on the phone and he doesn't respond to the voicemails I left either. What do you recommend I do?" When Sales Prospects Won't Take Your Calls
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