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Yikes - My Feet Hurt! 8 Tips for Trade Show Exhibitors
Yikes - My Feet Hurt! Concrete. Tiles. Cheap carpet. Walking, walking. Standing, standing. Talking, talking. Walking, standing, talking - and walking some more. We've become a comfortable people. We don't walk miles per day on hard surfaces. We don't stand for hours in a relatively confined space. And, we get grumpy when we're required to do so. Not only do we get grumpy inside, we show it on the outside. Our shoulders droop. Our smiles become forced or disappear. We begin to make snide little comments - "Boy, this is a a long show." Or "I feel like I've been here forever." We perch on the edge of tables, put elbows on counters or just sit down - forcing visitors to lean over to talk to us. We look bored and people who may stop to talk to us just pass by. Who wants to deal with grumpy people? Trade shows are hard work. And, they're hardest on your feet. Here are some tips to make the show more pleasant, whether you are in the booth or walking the aisles. 1. Remember that "your feet are your friends", so simple foot care is a priority before you subject them to long stretches of stress. Get the pedicure. Protect any injuries you may have. 2. Wear comfortable shoes. Not old ugly comfortable shoes. Nice, polished professional comfortable shoes. Never new shoes. Make sure your socks or hose fit properly in the shoes - lumps and bumps rub blisters. 3. Your shoes should be appropriate to your attire. You just look funny in a business suit and big white running shoes. Note - often you will go straight from a trade show to seminars or receptions, so plan outfits that can be worn for an extended period. 4. Never Ever take off your shoes in the booth. Tacky, tacky. 5. Women & Men - take a minimum of 3 pairs of shoes of varying heel heights which are comfortable to you. Use inside lifts. Change shoes at least twice a day. 6. It's important to keep your posture erect - shoulders straight, head up. When we're tired, we have a tendency to curl over, dropping our head and shoulders. The simple solution? Bend your knees slightly - that throws the spine back into alignment and re-balances your posture. 7. If you have a recent or recurring injury, don't take the chance of doing more damage. Use a cane or wheelchair. If you use a wheelchair, please add a flag that sticks above at eye-level. I've seen too many near-misses between the wheelchair and the flow of aisle traffic. People walking in the aisles are looking up or straight ahead, not below shoulder level. 8. When it just gets to be too much, when your dogs are really barking, here's my favorite remedy. Just before bedtime, soak your feet in warm water. Rinse in cold water. Massage your feet, ankles and calves with Ben-Gay, Tiger Balm or other such product. Put on an old pair of socks that you'll throw away the next day. Sleep and you'll have refreshed feet for another day of walking, standing and talking - and walking some more. Julia O'Connor - Speaker, Author, Consultant - is president of Trade Show Training, inc. Based in Richmond, VA, TSTi provides sales and marketing assistance to exhibiting companies. She is the author of "The Trade Show Reader - It Takes More Than a Display and a Handshake to Sell at a Trade Show", the definitive book for trade show exhibitors. http://www.TradeShowTraining.com - 800-355-3910
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Coaching Sell Yourself - Sell Anything! Each of us sells every single day. We are all sales people. How well we sell directly affects our lifestyles, friendships, and family life. Nine Common Mistakes Salespeople Make 1. They talk instead of LISTEN. Too many salespeople monopolize the time they have in front of prospect with their talk, only allowing the prospect to listen (whether or not it's interesting). For every hour they actually spend in front of a prospect, they spend five minutes selling their product or service...and fifty-five minutes buying it back, Result: "No order" or "Think it over". Cross-selling for Increased Sales, Profits, and Customer Satisfaction Cross-selling - the art of selling for non-salespeople The Choice between Yes and Yes: A Psychological Revelation Three year old Kara was throwing a tantrum. She did not want to go to bed, of that she was certain. Unleash Your Inner Sales Superstar & Win More Business Right Now! It's a rainy afternoon on a typical mid week afternoon and the telesales team isn't firing on all cylinders. Cedric really isn't pulling his weight at all. He's been pushing papers around his desk for most of the afternoon and is having a miserable time. His sales figures are below target, his call statistics are below average and he knows that winning the lottery is as likely as him turning it around before the end of the month. John the sales manager also knows that Cedric isn't performing and decides to run a coaching session with him to try and sort things out. So far so good. How To Get Clients To Take Immediate Action Are you tired of excuses? Looking for a persuasion technique to get people to take immediate action? Are prospects saying things to you like: "I'll think it over and get back to you?" "I need to talk it over with my wife." "Call me next week and we'll set up an appointment." Then create a sense of urgency and get your clients to want what you have now! The Art Of Persuasion: 7 Tips To Successfully Persuade Anyone The saying "No man is an island" is an undeniable truth. We need the support and cooperation of other people to help us in reaching our goals. How To Become A Sales Superstar And Have Fun Winning More Business - Start Here! One of the interesting things about being a coach and speaker is that I have the good fortune to work with lots of different people from all sorts of different types of companies, markets and backgrounds. Whilst I do work (on the motivation and public speaking side) with non-sales people probably 95%+ of the work I do is with sales teams of some sort or other! As such, I get a real insight into the challenges and issues that many top sales performers face and also into who they are and what they believe. Need A Sales Boost Try These! The telephone is still the best and most effective way to reach people. It can help generate more sales and build your business. Unfortunately most people don't like the telephone and don't use it effectively. In order to become more proficient using the telephone, you need to follow some basic guidelines and then practice, practice and then practice some more. Boost Your Sales With These Proven Responses Sales: The Secrets Of Super Salesmanship Exposed Most people tremble when they hear the word "sales". Why More Sales Training Comes Before More Marketing Expenditure In most businesses, when sales are slow or low, the first reaction is to spend more on marketing. Create better adverts, more adverts; direct sales letters is the cry. But is this always the right solution? Sales Closing: Dont Close Sales - Open Relationships to Achieve Multiple Sales A lot is written and talked about in regard to closing sales and in the traditional wisdom of sales experts, "closing" is regarded as the vital skill that sales people need to be successful. I would like to share my experience about "closing" and tell you why I think focusing on closing the sale is actually a non productive and destructive activity and tell you what, in my experience, has proved to be a better selling strategy. Your Business Approach Can Make or Break a Business Deal Every sales presentation should start with the approach, or introduction. Your approach should be a well-defined statement that can be easily adjusted for any situation. Although getting the prospect's attention brings fear into the hearts of some people, generally, it is not a difficult thing to do. But it can be easily lost with drawn-out, unnecessary chitchat. 10 High Powered Ways To Magnify Your Sales 1. Give your prospects a f~ree trial of your software product, service, or let them read the first chapter or two of your informational product. Turning Sales Techniques Into Sales Success! The goal of all sales training is not just to teach solid selling principles and techniques, but to actually help participants increase the number of new accounts (products and/or services) they sell and improve their multiple sales ratios. Unfortunately, many sales and service industry professionals gain an intellectual awareness of the methods of selling from the sales training they receive, yet fail to improve their bottom line sales results by systematically using the concepts in their daily transactions. See my article, The Processionary Caterpillar Syndrome Costs You Sales? Sales Marketing: 5 Fantastic Secrets To Attract New Customers Now If you have problem attracting new customers, the sales marketing secrets that I am going to reveal to you below will make you smile all day. 7 Ways to Get to the Truth: When the Sale Disappears Based on his most recent e-mail, "Everything looks good -- I'll get back to you so we can move this forward"--everything points to a probable sale. You feel so relaxed, happy, and hopeful. Then a couple of days go by with no phone call or e-mail. You tell yourself, "He's probably busy. I know he'll get in touch tomorrow." But tomorrow comes and goes with no word. Reaching Goals in Direct Sales From surveys and experience, we've noticed many setting excellent goals for their business. We've also noticed that while the goals being set are good, the results aren't. Around 90% of those in Direct Sales do SET goals, but never reach them. Increasing Your Sales FASTER -- Dealing with Ill Think It Over. Do you frequently hear that from a prospect?
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