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Keep Sales Simple
For those of us working in the exciting world of sales, we are all too familiar with the pressures of meeting our daily, weekly, monthly, or quarterly goals. This pressure can sometimes cause us to loose focus on the simple things that made us successful to begin with. When we make a sales presentation, it is all too essential to look and sound the part. A professional appearance and product knowledge are to very important ingredients involved in sales. But don't ever lose sight of the fact that sales is supposed to be fun! A personal story . . . I can remember a time a few years back, when I was managing a bank branch inside a supermarket, otherwise known as In-Store banking. At that time, we had daily goals that we were required to meet, and those goals were unit and dollar driven. It was a fast paced environment and every technique we could think of was incorporated into our sales. Nothing was taken for granted. Including the simple stuff. One particular afternoon I received a phone call from a woman who informed me that she was new to the area, and she was shopping around for a bank. We had a pleasant conversation, and I explained to her all of our products starting with our free checking, and ending with our more exclusive products. Once the conversation was over, she thanked me and told me she would consider us. I thanked her as well, and ended by telling her my name again, and that she could ask for me, if she decided to come in. The next day, that same woman walked into my branch and asked for me, she reminded me of the conversation we had the day before, and than proceeded to tell me that she came in because I was so nice on the telephone. The fact is, I was really nice on the telephone, I knew I had a potential customer on the phone and I killed her with kindness. Not because I was being slick, but because it was easy, it was simple, and I had fun doing it. And it worked. There was no selling involved in that conversation. I was just being a nice person. Salesmanship is important, but people want kindness to. My point is, take some of the pressure off of yourself and start having fun! Be nice, smile. It is not always necessary to act and speak so professionally, it can come off fake, and worst of all boring. So starting tomorrow, take a load off, roll up your sleeves, smile, laugh out loud, and most of all have fun and keep it simple! Jay Conners has more than fifteen years experience in the banking and mortgage industry as a loan officer and sales manager. He is the owner of http://www.jconners.com, a mortgage resource site. He also owns http://www.callprospect.com
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"I hate sales people and I could never do what they do!" is what many say at the mere thought of having to sell something. How wrong they are. Pressure Washer Business; Cleaning Composite Decks There is a new trend in the way wood decks are constructed; composite decks and railings. Recently had the opportunity to go on a bidding job with a deck cleaning contractor to bid on cleaning and treating a large deck. When we got there we found out the deck was not made of wood at all; it was made of composite. There was nothing to treat unless of course you want a spray with armor all. It did clean rather nicely kind of like washing a plastic fence. The new trend in composite railings has come about because the final railings do a better job facing down the elements and therefore owners and contractors often decide to put in the composite railings even though there are slightly more expensive because they look great for much longer. Youre Hired... I Think I'm not a fan of "The Donald" and I had never seen his hit show until last week. Bernadette, my wife, seems hooked on "The Apprentice" and makes a habit of watching every Thursday while I usually go off to our den to read a book. Each week, she encourages me to watch - and each week I decline. I keep telling her she is probably the only person over 35 to be interested in his show. "Oh, I think you'd be surprised," she tells me. Successful Sales People Know Which Differentiators Matter Know where to focus. Not everyone evaluates product solutions with the same decision criteria. Increase Sales - Overcoming Barriers Ever thought to yourself, "If only my team members would complete the tasks that we mutually agreed to in our action plan." Is the Sales Funnel Dead? Think about it. If only it was as easy as "filling a funnel" and having sales fall through the other end. I can make 200 calls a day, but who are they to and what am I doing? Just pounding phone lines and telling the company story isn't selling. Or better yet, when I get the check (the bottom of the funnel) what about implementation or customer service? In Sales The Biggest Rolodex Wins How many names do you have in your business Rolodex? ______ Knowledge is Power in Auto Detailing Sales The most important thing for an auto detailer to do is to gain expert industry knowledge. Since auto detailing sales have a lot to do with educating the consumer, it pays to understand the industry. So let's start with the types of waxes used on cars, boats, aircraft and recreational vehicles. There are many types of waxes and all have different properties, come from different places and must be used slightly differently to get the expected results. The Quickest Way To Increase Your Sales The quickest way to increase sales is to make things happen - not to let things happen. Let me explain. Survival On The Road! A Resource For The On The Road Sales Professional It makes no difference if you are a Saleswomen, a Salesman, a rookie or a seasoned pro, we all face challenges while on the road. You may set up your own flights, cars and lodging, you may have a travel department that does it all for you, or if you are like the vast majority of "rocket roadsters" you drive your own car. Three Ways To Get A Prospect To Say Yes To Your Offer Here are three proven ways that will increase your sales: Just Ask For the 'big three' automobile sales consultants, the 'employee discount pricing' has made it to easy to sell. It has been great for a change. But... don't let this style of 'short cut selling' sales process continue or you will lose sales! You must deliver a complete, positive, sales process, with NO short cuts, to sell successfully now. Without the hype of the last months you need to deliver a better buying experience to the car shopper or you will walk to many buyers into the open arms of the next salesperson. (As a dealer or sales team leader, schedule a fall Skill Specific Coaching workshop for your sales team to get them back on track. Dave@Automotivator.com ) Acquired Expertise: Attitude and Confidence "I recommend the 5.8 GHz Digital Phone, because it suits your needs well, provides adequate service for your area, and has the additional capabilities you requested." The sales clerk spoke with confidence, implicating she knew this to be true, and bringing the client into focus with her needs. Her attitude of confidence presented the product well, and the sale completed. Making Sales is Easy When You Learn How to Make Friends Friends buy from friends. Why? Because people trust that their friends will go above and beyond the duties of a typical salesperson. They know that their friends will give them friendly, honest help and provide them with the product that is perfect for their needs. In return, these people develop into loyal customers who are happy to support their friend's business with continued sales and referrals.
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