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| Sales Training Information |
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11 Proven Sales Strategies to Help You Close The Deal
There are a number of sales closing strategies that you can learn with different ones applied in different situations. Each salesperson might be more comfortable with one or another. As a business owner, you want to be certain that you and your salespeople become exposed to a number of different strategies so they can choose the one they prefer depending on different situations. First you must understand that before you can assist your prospect in identifying the advantages of buying your products or services, you must also instruct them of the disadvantages. Then you and the prospect analyze the items on your list and identify the strengths and advantages while overcoming the disadvantages. The goal here is for the advantages to outweigh the disadvantages and close the deal. The take it with them close- This allows the prospect to actually take the product home or try out the product. The idea is that once this happens, the prospect will be unable to part with the product and must have it. There is a story about a salesmen who sold pet dogs. The salesman said "Here, take this home and give me a call in a week. If you don't want it, I'll come and get it". Once that dog was there and the young son fell in love with it, there was no way that dog was going back. Subject To Approval Close- This allows a salesperson to actually close a sale, but do so subject to certain contingencies. In other words, it's up to the salesperson at this point to really do some work when possible to assist the prospect in removing contingencies thereby making the sale official. . Take Away Close- I prefer this one. It's human nature to want what one can't have. The salesperson says things like, "This product isn't for everyone. It's a certain kind of person who can appreciate this service." The Standby Feel Close- This approach is intended to establish empathy with your prospect's situation in an effort to persuade them that you or a prior customer has actually dealt with their situation. The Order Form Close- Sometimes the prospect might need a little encouragement and It's useful to actually take your order form or contract and put it in ftont of your prospect. Tell them to complete a section and you'll complete the rest. Never say, "Sign the contract", which has a very negative connotation. It appears too binding and rigid to your prospect If they haven't heard enough reason to buy, you then say ""If We Do This, Will You Buy?" you must identify what it will take for the prospect to break down and buy. Presumptive Close- Under this method you actually go on the assumption or presumption that the prospect has already decided to buy. You might talk about how a prospect will enjoy the product or service or how the benefits might be enjoyed. When the prospect gets in the habit of talking, feeling and thinking like they already have the item, the sale is almost all but completed. Informational Close- If your products or services is such that your prospect needs more information in order to make up their mind, then the more relevant information you can share the more likely the prospect is to buy. Overcoming Objectives Close- You can identify the prospect's specific objections to buying and focus on ways to overcome those objections. As you successfully accomplish this task, the close will follow right afterwards. Instructional Close- If the close requires the buyer to know how to use your products or services, it is critical that you provide detailed instructions where applicable. Directive Close- This is when you actually talk to your prospect and tell them exactly what to do. Direct Them to go over and sign up. They will respond by buying when told to do so. It's one of the easiest ways to make a sale. Exclusive Close- You indicate in all the marketing you do that your products or services are very exclusive. Lock the doors and only allow customers and referrals to enter. Soon you'll find they want it because everyone wants in. Whatever the strategies you and your employees learn and implement, all awareness that sales strategies are available is essential to go a long way in your business sales efforts. You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com Copyright © 2005 Abe Cherian is the founder of Multiple Stream Media, a leading performance-based Internet advertising company dedicated in helping small businesses create online presence, brand recognition and online automation. Main company web site: http://www.multiplestreammktg.com Abe Cherian's online automation system has helped thousands of marketers online build, manage and grow their business. Learn how it can benefit you too.
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Coaching 12 Sure-Fire Steps To Improve Your Retail Sales The purpose of any business is to bring in customers, and it can only be accomplished through marketing. If your cash registers don't ring, something is wrong and you had better find out what is wrong fast. Because in today's competitive retail world... getting results is what counts. The Road to Pendingville is Paved with Good Intentions If you've been in sales for any length of time, or have participated is a sales training program, chances are you've been taught to look for "buying signals" from your prospects. Buying signals can be important; but they can also easily be misinterpreted. We recently read an article in which the author equates certain statements or requests from your prospect with indication they are ready to buy. For example: Get Leverage & Increase Your Sales Results Immediately! Have you ever started something and not completed it? Or maybe there's something that you know that you should do but you just don't seem to get around to it? Or perhaps there's something that you know would benefit from more attention / more focus but you just don't give it the attention that it deserves? Sales Strategies: Its Not Who You Know - Its What You Know We are all in sales. We all selling in every role we have. Whether you are in sales, marketing, home business, looking after your kids, dentist, athlete or whatever your chosen field is you sell. When you are "selling an idea" or pitching a business proposal or offering a product or service it is all selling. You can choose to avoid it or be good at it. Have you ever met natural sales people and admired them? Have you wondered how they do it? It is simple you just need to be in the "know". The ?Shocking? Sales Strategy of Saying THANKS! I would like you to begin thinking of mailboxes in a new way. Contrary to popular belief it isn't a symbol of an inept postal service. In fact- it is one of the Best ways to communicate with your customers. And I am not talking about sales flyers either! Getting Them to Buy: The Two Most Important Pieces to the Sales Pitch Why are some sales pitches more persuasive than others? Are the salespeople just naturally more convincing, or do they know secrets about creating a sales pitch that the rest of us don't? Quick Tips On Handling Rejection Looking for a way to handle rejection? Reaching Goals in Direct Sales From surveys and experience, we've noticed many setting excellent goals for their business. We've also noticed that while the goals being set are good, the results aren't. Around 90% of those in Direct Sales do SET goals, but never reach them. Body Language, Five Key Ingredients When making your living in the sales industry, and working with people, it is important to not only get your point across verbally, but you want to allow for your body language to send a clear message as well. Increase Sales By Flying Under Your Prospects Radar Defenses How do you persuade someone to do what you want them to do? Knowing Your Customers; Closing the Sale Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are, however, that unless you have a background in sales, you lack the helpful training which will give you a competitive advantage. What Does It Take To WIN A Sale? What to do when you win or lose. How To Improve Your Sales Skills One of the biggest problems for many business owners is the ability to overcome objections. In fact, for many, this skill could be the difference between succeeding and going back to being an employee. Since none of us want to do that, we need to hone our sales writing skills and our in person skills. This article will discuss the in person skills. Shout At Your Customers - Theyre Hard of Hearing! Some people say we live in the Information Age. In Sales The Biggest Rolodex Wins How many names do you have in your business Rolodex? ______ 7 Steps to Selling Artwork Selling arwork is easy when you follow a road map. In this article you learn the step by step guide to marketing art for profits. Now onto the plan! Yikes - My Feet Hurt! 8 Tips for Trade Show Exhibitors Yikes - My Feet Hurt! Marketing Vs. Sales Marketing and sales co-exist and work in tandem beautifully if they are allowed to remain as separate entities coming together to achieve results:DRIVING REVENUE!!Marketing = SIZZLE ------ Sales = CLOSINGThe misunderstanding that marketing and sales are the same causes a downward spiral of events. Sales staff and managers become frustrated, productivity drops, turnover is high, and company image suffers. This "cycle of misunderstanding" perpetuates itself over and over again resulting in lost revenue.STOP THE CYCLE OF MISUNDERSTANDING!HOW?1) Understand that there is a difference between marketing and sales. What's The Difference? Marketing is associated with advertising, event planning, community involvement, getting your company name "out there", creating credibility, normally a "people pleaser" personality, with the primary focus on lead generation.Sales is associated with knowledge and understanding of the value of a lead, understanding the "selling cycle", a well documented sales process (and knowing how to use it), great qualifying questions, developing an atmosphere of trust with customers, listening more than talking, asking for the sale or the next step, great follow-up skills.The actual skill sets (not personalities) for each of these areas of expertise is different. Most companies evaluate potential sales staff on personalities NOT skills. A critical component in the hiring process should include a skill based evaluation. 2) When recruiting, define well in advance what position you are hiring for sales or marketing? Most companies' need both as a team working together.3) Eliminate untrained or unskilled staff from being involved in the recruitment process. The misconception about sales and marketing being one and the same runs rampant in all industries in all staff involved in the hiring process.Solutions:1) Develop a company profile to differentiate skill sets.2) Create a list of key questions designed to delineate the difference in skill sets of the sales person vs. the marketing person.3) Provide appropriate training to anyone involved in the hiring process to help them understand the differences to assure you are hiring the right person for the right position. You CAN Be a Great Salesperson! When you are in sales, you have the choice to be successful or unsuccessful. The only one to set limits on your income and success is you! A career in sales is a challenge. Use that challenge to motivate and excite you. Meet and beat that challenge! Growing Sales Through Creating Connections Your mission as a business owner is to develop a marketing strategy which offers your potential clients/customers a way to improve their situation in a certain way, solve a problem, provide more value, or open new opportunities for them which will motivate them to pick up the phone and buy from you. This requires that the focus of your marketing plan be placed on your customer - NOT ON YOU! Taken from The 90 Day Marketing Marathon Blunders from A to Z these ten powerful tools will support you in creating meaningful connections with your clients/customers and providing real time solutions to their challenges of the today.
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